We believe the key to better business
decisions lies in understanding people

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Using market research methods and behavioral science, we transform complex data into clear, actionable insights that help solve challenges and achieve business goals.

We cater to everyone, from consumers to professionals, bridging the gap between detailed data analysis and practical, behavior driven decision making.

With the dedication to understand people around the world, we provide meaningful results wherever your business grows.

WORKING AT THREE LEVELS

  • CONSUMER RESEARCH

    Understanding behavior of consumers & clients

  • BRAND RESEARCH

    Evaluating brand health & performance

  • CONSULTANCY & WORKSHOPS

    Working on brand positioning & strategy

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Dr. Eleonora Šeimienė

HUBEL Founder and CEO

  • 20+ years of experience in market research
  • Pioneer of neuromarketing in Lithuania
  • Doctor of Social Sciences (Marketing)
  • Associate Professor at ISM University and ISM Executive School
  • Lecturer at LiMA and The Atomic Garden
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Team

HUBEL team in Lithuania and Latvia – researchers combining a sociological perspective with practical marketing expertise